Varnish Software recently appointed Bob Gold & Associates as its PR agency of record, a press release reported.
Under the terms of the deal, Bob Gold & Associates will be tasked with promoting the brand.
“Bob Gold and his award-winning team are recognized throughout the industry for effective communications campaigns,” said Adrian J. Herrera, chief marketing officer at Varnish Software. “With global live streaming becoming the biggest challenge in content delivery, we are relying on the expertise of Bob Gold & Associates to tell our story and communicate our value in a powerful way.”
Varnish’s offerings include feature-rich web cache and HTTP accelerator, solving all kinds of challenges related to video streaming, CDN and website acceleration.
“BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world,” a recent press release states. “The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented and data-driven campaigns to expand share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight approach creates proactive, personalized and effective media relations campaigns that are specific, measurable, achievable, replicable and timely.”
The company currently serves over 10 million websites, among them are 22% of the world’s top 10,000 sites.
“Varnish Software is a game-changer in the shift to cloud-based streaming, especially with the explosion of online live content,” said Bob Gold, president of Bob Gold & Associates. “Every content owner and distributor must now consistently meet consumer expectations for uninterrupted, quality experiences. That’s where Varnish’s innovative technology comes in, bringing cost-effective solutions for meeting peak capacity requirements at high bandwidth and user density.”