Turo has recently taken a step forward in its pursuit to expand into new markets through its new partnership with OuiCar, a press release reported.
“We’re extremely excited to welcome OuiCar to the Turo family,” Turo CEO Andre Haddad said in a release. “Turo and OuiCar have a shared vision for the future of peer-to-peer car sharing, and we're thrilled to join forces to put France's 38 million cars to better use. Today, we're one step closer in fulfilling our mission.”
Considered a well-established car-sharing company in the country, OuiCar hopes to strengthen its presence in the country to bring its operations up to par with similar services offered by Turo across the U.S., UK and Canada. Under the terms of the deal, OuiCar will continue operating under its own brand as it slowly begins integrating with Turo, a press release states.
“Adding the Empire State and France to its unrivaled network will help Turo continue to be a leader in car sharing both in the U.S. and around the world,” the press release states.
The launch will help both parties fulfill local demand from local residents and visitors in France, which has welcomed over 90 million international tourists, as well as small businesses hoping to benefit from a wide network of cars to supplement their income.
“It’s a huge opportunity with great synergy for the car-sharing industry,” OuiCar CEO Benoît Sineau said in the release. “We are pleased to join forces, so French hosts and guests, and those traveling to France, will benefit tremendously from our joint network, extraordinary selection of vehicles and excellent quality of service.”
The expansion serves as one of many investments Turo has carried out over the last decade on both a national and global scale. Correlating with the global expansion is the company’s recent New York state launch, which was confirmed after Gov. Kathy Hochul passed a new law that allows prospective hosts to list cars. New York visitors will be eligible to book the service starting June 27.