Equifax company Kount has confirmed plans to expand its operations in the UK and strengthen its fraud prevention solution offerings in Australia, Argentina, Chile and Peru, a press release reported.
"Equifax has a unique understanding of the identity verification requirements of each of the 24 countries we serve worldwide," president of international at Equifax, Lisa Nelson, said in the release. "Expanding availability of solutions based on the Kount Identity Trust Global Network™ to additional markets will arm more businesses around the world with the advanced artificial intelligence (AI) and machine learning-driven capabilities needed to fight digital fraud and enhance customer experience."
With a customer base of more than 9,000 businesses, the Idaho-based company hopes to build support services that focus on the improvement of data-driven insights intended to offer companies an idea of how to grow its engagement, e-commerce launches and revenue overall.
"Consumers around the world are not only becoming more comfortable with online and mobile purchases, they're becoming more demanding of retailers and coming to each transaction with higher expectations," SVP and general manager of Kount, Brad Wiskirchen, said in the release. "Businesses understand that these consumers want a frictionless, personalized and satisfying omnichannel experience at every touchpoint. But, with the rapid growth of e-commerce, criminal activity is also growing and businesses need the tools, data and know-how to detect and prevent fraud."
The company now shares connections with its customers across more than 32 billion digital interactions, 17 billion devices and five billion annual transactions spanning 200 territories.
“Since its founding 16 years ago, the Kount vision has evolved to meet market needs by not only delivering best-in-breed digital trust and fraud prevention solutions, but to deliver unmatched digital enablement capabilities that help businesses innovate, grow and thrive,” the press release stated.
According to a report recently released by the United Nations Conference on Trade Development, the internet received 7% more internet user purchase pursuit during the COVID-19 pandemic than it did in 2019. The sum is expected to surpass $5 trillion USD this year alone, and $7 trillion USD by 2025.
“As more signals are collected and combined with Kount's AI-driven analytic insights, they become more predictive, helping to prevent digital fraud and protect against account takeovers in real time while enabling personalized customer experiences,” the press release stated.