Argodesign has opened a new studio location in Munich, a press release reported.
Through the expansion, the product design consultant hopes to be closer to its slate of clients and the booming product market in the region.
“Germany has this amazing culture of design, engineering and manufacture of the highest quality products, especially in scientific and industrial markets,” the company’s founder and chief creative Mark Rolston said in the release. “We’re excited at the prospect of working with those companies to help them take advantage of all that modern software and digital transformation might offer.”
In a recent Medium post, Argo highlighted the importance of the integration of high-quality industrial products with data-supported digital platforms amid the pursuit of transforming Germany into a competitive global exporter.
“Our aspirations in Germany are simultaneously bold and humble,” said David Cleaves, head of Creative, argo Munich, in a press release. “First, as admirers of Germany’s famed Mittlestand, comprising the countless German brands that lead their industries, we know we have a lot to learn from local clients. At the same time, we can bring argo’s cutting-edge digital and software expertise to contribute to the values behind ‘made in Germany,’ creating top-quality products—physical and digital—that play valuable roles in people’s daily lives.”
The company serves digital transformation solutions to its clients, specializing in artificial intelligence, mixed reality and the metaverse. Its global roster of clients includes DreamWorks, IBM, Nederlandse Spoorwegen, CognitiveScale, Zwilling and Magic Leap, the press release states.
“We admire the German tradition to respect and understand design,” Rolston said in a press release. “They get that it’s not just a critical facet of business; it’s a critical facet of everyday life. Things need to be well designed. It’s in their DNA, and it’s in our DNA at argo. So we really look forward to being in this market, and to building a team that embodies this way of thinking.”