HARMAN International recently acquired Apostera, an automotive technology company based in Germany.
Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will expand HARMAN’s product offerings and position the company at the forefront of automotive AR/MR experience design, according to a Feb. 10 press release.
“HARMAN is dedicated to delivering in-car experiences with the speed and flexibility of consumer technology together with the reliability and performance of automotive grade solutions,” Christian Sobottka, president of the automotive division of HARMAN, said in the release. “By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience.”
Sobottka also shared his excitement as Apostera employees will join the HARMAN team.
“We welcome our new team members to HARMAN,” Sobottka said. “We look forward to delivering together the next breakthrough MR products to our partners across the automotive industry.”
Andrey Golubinskiy, Apostera CEO, echoed Sobottka’s sentiment.
“We are proud to join HARMAN, a visionary leader in automotive technologies that has been central to the digital transformation of the industry,” Golubinskiy said in the release. “The scale and reach that HARMAN will bring to our technologies will propel their adoption as the industry benchmark and bring richer in-vehicle experiences to more drivers than ever before.”
HARMAN is a wholly-owned subsidiary of Samsung Electronics Co., Ltd., according to the release.