Mastercard recently gathered partnerships with various cryptocurrency and digital asset startup companies to facilitate the connection between companies of all sizes and cryptocurrency-related platforms.
“The past year has seen incredible momentum in the world of crypto assets, from the explosion of NFTs to the piloting of central bank digital currencies in countries across the world,” Jess Turner, executive vice president of New Digital Infrastructure & Fintech at Mastercard, said.
The new participants selected for the program are eco-friendly platform Ava Labs, Envel, which is looking to enter the USDC stablecoin and blockchain technology industry, as well as Kash, LVL and NiftyKey, which offers a NFT-based loyalty rewards program using Boson Protocol's redemption infrastructure.
The primary goal of the initiative is to use a blockchain protocol development system to connect the company’s partners with other people, businesses and developers, a related press release said.
“Whether it’s enhancing financial freedom or a new value-added service using stablecoins, we believe our new cohorts of Start Path crypto and digital assets companies combined with Mastercard’s expertise in the space will accelerate access to new ways to pay and prioritize choice for consumers and businesses,” Turner said.
The launch will also prioritize targeting real-world issues using blockchain technology processes. The efforts are also intended to facilitate access to innovative offerings.
“As we look to what’s next, it’s all about finding new use cases and problems blockchain technology can solve for now and in the future,” Turner said.