New internal metric data reviewed by Bloomberg reports that Netflix’s popular new TV show “Squid Game” is valued at almost $900 million since its launch on the digital platform in September.
The South Korean series has unprecedently grown into one of Netflix's largest hits, passing 111 million viewers globally since its debut Sept. 17, according to CNBC. “Squid Game” has surpassed the viewership of other popular shows like “Bridgerton,” which only reached about 82 million households within its first 28 days on the platform.
Costing Netflix just $21.4 million to produce, the show has made those expenses back almost 40 times over through its immense presence on social media, CNBC reported.
According to the Bloomberg report, approximately 132 million people have watched at least two minutes of the show within 23 days of the show's launch. The popularity of the show is helping Netflix attract new customers and keep old ones.
In the wake of the South Korean drama "Parasite" taking home 'Best Picture' at the 92nd Academy Awards, "Squid Game" marks another landmark production for the company as South Korean media becomes bigger and bigger in the Western entertainment.