'The start of a long journey': American Eagle Outfitters opens first Irish location

'The start of a long journey': American Eagle Outfitters opens first Irish location
Economics
Shopping1600
American Eagle opens first store in Ireland as it looks to expand across Europe. | Image by Borko Manigoda from Pixabay

American Eagle Outfitters opened its first store in Ireland Aug. 5 at Dublin's Jervis Shopping Centre.

The new location is part of the the company's plan to expand in Europe through 2022, the Irish Mirror reported.

"We are proud to be opening the first American Eagle store at the Jervis Shopping Centre in Dublin, closely followed by the second store at Whitewater Newbridge Co Kildare in September 2021, with further stores rolling out across Ireland, UK and mainland Europe in 2021 and 2022," Nish Soneji American Eagle AEO EU CEO said of the store's opening, according to Irish Mirror.

The opening marks "the start of a long journey for the brand in Ireland, with plans for future store locations and availability through retail partners in Ireland who share the brand’s values,” the Irish Monitor added.

The Jervis establishment creates 12 jobs, several of which are full-time, and the company is seeking workers to fill those positions.

"We are excited to bring our leading American Eagle brand to Dublin through our license agreement with AEOEU," Andrew McLean chief commercial officer of American Eagle Outfitters said in a press release. "Customer demand for AE product, including our signature jeans, is high across the continent. This store represents a great way to meet local customers as we continue our expansion throughout Europe."

Founded in 1977, American Eagle Outfitters is a clothing and accessories retailer based out of Pittsburgh, Pennsylvania. According to the company's website, it is "an inclusive, optimistic and empowering company that celebrates the individuality of our customers and associates."

In 2019, the company announced plans to expand its American Eagle and Aerie lingerie brands in Europe through a multi-year license agreement with AEOEU.

The company has retail locations in the U.S, Canada, Mexico and Hong Kong, and ships to 81 countries through its websites.

Along with Levi's, American Eagle Outfitters is the only mainstream apparel company whose commitments were in accord with the Paris Agreement's climate goals, according to Irish Mirror.